Selling Inno I: Go-to-Market
Choosing the right channel(s)
Identifying & reaching the buyer
Preparing an effective pitch
Selling Inno II: Managing the
Building a sales pipeline
Collecting & analyzing the data
Adjusting & refining the process
Perhaps Steve Jobs'
greatest gift was his understanding of the
entire innovation lifecycle, including the
sales process. He could envision products
that consumers didn’t even know they needed
to love. He was also a consummate and
celebrated salesman - and knew the
importance of that role. Success in the
innovation economy requires an ability to
execute at every stage of the entire
lifecycle and adapt to changes in how
companies and consumer buy products.
Selling Innovation successfully
requires careful market and customer
research, thoughtful product design,
dynamically integrated methods and messages,
and effective integrated tool-set. Selling Innovation also means the new
tools and techniques for selling traditional
products and services in innovative ways.
Selling Innovation is a workshop that covers the key topics of
selling innovation, case studies
demonstrating successful and un-successful
examples, and interactive work-group
sessions that allow attendees to apply the
learning to their own work setting.
Join us for just the morning, the afternoon
or the full day depending on your needs.
Bring your innovation, your laptop or
tablet, and get ready to build the
executional tools you will need to sell your